Terms of Use

Acceptance of Terms

By hiring any JA Branding service, accessing our website or using our tools and materials, you declare that you have read, understood and fully agreed with these Terms of Use.

If you disagree with any provision herein, please do not proceed with hiring and contact us for clarification before establishing any relationship.

These Terms apply to individuals and legal entities who hire or are considering hiring JA Branding's services, as well as to visitors of the website ja-branding.com.

Services Provided

JA Branding offers digital marketing services, including but not limited to:

• Google Ads Management — creation, optimization and management of Search, Display, YouTube, Shopping and Performance Max campaigns
• Meta Ads Management — Facebook and Instagram campaigns, including remarketing and lead generation
• Local and Organic SEO — search engine and Google Business Profile optimization
• Websites and Landing Pages — development of conversion-optimized pages
• Marketing Automation — setup of nurturing and follow-up workflows
• Consulting and Training — strategic guidance for sales and marketing teams

The exact scope of each project is defined in the commercial proposal or specific contract signed between the parties. In case of conflict between these Terms and the specific contract, the more specific instrument prevails.

Hiring and Payment

Services begin after contract signature and payment of the first monthly fee or agreed amount. JA Branding reserves the right not to begin activities before payment confirmation.

• Bank transfer (international wire / PIX for Brazilian clients)
• Bank slip (boleto) with due date defined in contract
• Credit card upon prior agreement

Failure to pay on the agreed date subjects the client to:

• A penalty of 2% on the outstanding amount
• Default interest of 1% per month (pro rata die)
• Immediate service suspension after 5 business days of delay
• Unilateral termination by JA Branding after 15 days of default

Service fees may be adjusted annually by the accumulated IPCA index (Brazilian inflation index) for the period, upon 30-day prior notice. Extraordinary adjustments due to operational cost variations will be negotiated individually.

Client Obligations

For JA Branding to deliver the best results, the client agrees to:

• Provide access to necessary platforms (Google Ads, Meta Business, Analytics, website, CRM) with appropriate permissions
• Approve or reject creative pieces, texts and strategies within 3 business days of submission — silence after this period will be interpreted as tacit approval
• Maintain sufficient media credits on advertising platforms to avoid interrupting active campaigns
• Provide truthful information about the business, target audience, products and competitive differentiators
• Designate a point of contact responsible for approving requests and responding to JA Branding's communications
• Respect the Advertising Policies of Google, Meta and other platforms — prohibited content is the exclusive responsibility of the client

JA Branding Obligations

JA Branding undertakes to:

• Execute services with diligence, using industry best practices and qualified professionals
• Report monthly the results and relevant metrics of each contracted service
• Proactively communicate risks, opportunities and platform changes that impact the client's strategy
• Maintain confidentiality over all confidential client information (see clause 9)
• Respect the policies of advertising platforms and legal guidelines applicable to the industry
• Return access credentials to the client within 5 business days after contract termination

Intellectual Property

Ad copy, creatives, landing pages, reports and other materials produced specifically for the client become their property upon full payment of amounts due. While there are outstanding debts, JA Branding retains usage rights over these materials.

JA Branding's proprietary methodologies, frameworks, templates, systems and processes remain the exclusive property of the agency, regardless of whether they were used in the provision of services to the client. The client does not acquire a license over these assets.

JA Branding reserves the right to mention the client's name and present general project results (without confidential data) in its portfolio and marketing materials, unless expressly prohibited by contract.

Liability Limitations

JA Branding is not liable for:

• Loss of revenue or profits resulting from campaign suspension due to default or lack of credit on platforms
• Unilateral changes in policies and algorithms by Google, Meta or other platforms that impact campaign performance
• Negative results arising from incorrect information or omissions provided by the client
• Damages caused by invasions, cyberattacks or failures in third-party platforms (Google, Meta, hosting, etc.)
• Ad approvals or rejections by platforms due to content defined by the client themselves

In any event, JA Branding's maximum liability is limited to the total amount paid by the client in the last 3 months of contract.

Contract Termination

Either party may terminate the contract with 30 calendar days prior written notice (email or formal document). Services continue normally during the notice period.

JA Branding may terminate the contract immediately, without prior notice and at no cost, in the following situations:

• Default exceeding 15 days
• Requests to publish illegal, misleading content or content that violates platform policies
• Abusive or disrespectful behavior toward JA Branding's team
• Improper use of agency materials or intellectual property

Early termination without just cause by the client — before the minimum term defined in contract — is subject to a penalty proportional to the remaining period, as specified in the contractual instrument signed.

Confidentiality

Both parties undertake to maintain confidentiality over all confidential information exchanged in the course of providing services, including:

• Financial data, campaign results and business metrics
• Commercial strategies, client and supplier lists
• Technical information, methodologies and internal processes of each party
• Any data identified as "confidential" at the time of sharing

The duty of confidentiality remains in effect for 2 years after the contract ends, unless a more restrictive provision is set in a specific instrument.

General Provisions

These Terms are governed by Brazilian laws. The courts of Goiânia — GO, Brazil are elected to settle any disputes, with express waiver of any other, however privileged it may be.

JA Branding may update these Terms at any time. Active clients will be notified by email at least 15 days in advance. Continued use of services after that date implies acceptance of the new conditions.

If any provision of these Terms is deemed invalid or unenforceable by judicial decision, the remaining clauses will remain in full force and effect.

These Terms, together with the specific contract and proposal signed between the parties, constitute the entire agreement on the provision of services, replacing any prior understandings, verbal or written.