Cookie Policy

What are Cookies

Cookies are small text files that websites store in your browser when you visit them. They serve to remember information about your visit — such as language preferences, login session or shopping cart items — making the experience more personalized and efficient.

In addition to traditional cookies, we also use similar technologies such as tracking pixels, tags and local storage (localStorage) for similar purposes. Throughout this policy, the term "cookies" refers to all these technologies.

Cookies We Use

We organize the cookies on the ja-branding.com website into four categories according to their purpose:

• ja_session — keeps the user session active during the visit (expires when the browser is closed)
• ja_consent — stores cookie consent preferences (valid for 12 months)
• ja_lang — saves the selected language preference (valid for 12 months)
• csrf_token — protection against cross-site request forgery attacks (session)

• _ga / _ga_* (Google Analytics) — identifies unique users and tracks sessions for audience reports (2 years)
• _gid (Google Analytics) — distinguishes users, expires in 24 hours
• _gat (Google Analytics) — limits the rate of requests to the server (1 minute)

• _fbp (Meta Pixel) — identifies browsers to measure ad effectiveness on Facebook and Instagram (90 days)
• _fbc (Meta Click ID) — stores Meta ad click parameters (90 days)
• _gcl_aw (Google Ads) — tracks Google ad clicks for conversion attribution (90 days)
• _gcl_gb (Google Ads) — supports Google Ads conversion tracking (90 days)

Third-Party Cookies

Some third-party technologies are embedded on our site for analytics and marketing purposes. Each provider has its own privacy policy and is solely responsible for handling the data collected by its cookies.

Purpose of Use

We use cookies for the following purposes:

• Site functionality — ensuring pages load correctly, keeping sessions active and protecting forms against spam
• Performance analysis — understanding which pages are most visited, time on site and bounce rate to improve content
• Ad optimization — measuring which campaigns generate leads and conversions to allocate the advertising budget more efficiently
• Remarketing — displaying relevant ads to site visitors on other platforms (Google, Instagram, Facebook)
• Personalization — remembering preferences such as selected language and display settings
• Security — detecting and preventing fraudulent access, bots and attack attempts

Your Preferences

You have the right to accept, refuse or withdraw consent for non-essential cookies at any time. There are different ways to do this:

When you access the site for the first time, we display a banner where you can accept all cookies, only essential ones or customize your preferences by category.

All modern browsers allow you to manage, block and delete cookies directly in the settings. Here's how to do it in each browser:

• Google Chrome — Settings → Privacy and security → Cookies
• Mozilla Firefox — Preferences → Privacy and security
• Apple Safari — Preferences → Privacy
• Microsoft Edge — Settings → Cookies and site permissions

Advertising Cookies

We use Google Ads and Meta Pixel to measure the performance of our paid campaigns and display personalized ads to site visitors on other platforms — a practice known as remarketing.

These cookies collect data such as: pages visited, time on site, clicks on conversion buttons and device identifiers. The information is associated with your profile on these platforms in a pseudonymized manner.

• Google — visit adssettings.google.com and disable ad personalization
• Meta — go to Settings → Ads → Ad preferences and adjust tracking options
• Global option — use aboutads.info to opt out of behavioral advertising networks

Storage Duration

The storage period of each cookie varies according to its category and purpose:

After the period expires, cookies are automatically deleted by the browser. You can delete them manually at any time in your browser settings.

Legal Basis — LGPD

JA Branding's use of cookies complies with the Brazilian General Data Protection Law (Law No. 13,709/2018) and is based on the following legal grounds, depending on the type of cookie:

• EssentialLegitimate interest (LGPD art. 7, IX) — necessary for the technical functioning and security of the site
• AnalyticsConsent (LGPD art. 7, I) — collected through informed acceptance in the cookie banner
• MarketingConsent (LGPD art. 7, I) — collected through informed acceptance in the cookie banner
• PreferenceLegitimate interest (LGPD art. 7, IX) — improving the browsing experience without privacy impact

You may revoke consent given at any time, without prejudice to processing previously carried out based on consent. To exercise your rights as a data subject, see our Privacy Policy or contact us at privacidade@ja-branding.com.

Changes to this Policy

This Cookie Policy may be updated periodically to reflect changes in the technologies used, new legal requirements or changes in how we operate our website.

When we make relevant changes, we will publish the updated version on this page with the new revision date at the top of the document. For significant changes affecting consent cookies, we will display the preferences banner again so you can review and confirm your choices.

Contact and DPO

For questions about this Cookie Policy, to exercise your rights as a data subject or to request deletion of collected cookies, contact our Data Protection Officer (DPO):

You may also consult our Privacy Policy for complete information on how we handle your personal data, including data collected via cookies.